It’s simple to make a social media tracking spreadsheet and you don’t have to be a marketer to use it. It is just a quick way to look at how many people are following your brand and what they are doing while they are on your site. It helps you set goals for your marketing plan. There are tons of ways to track your social media using this method.
Before you begin, you need to decide who you want to track. This should be you and your audience. You want to focus on you and your target audience so you won’t get distracted by what other people are saying about you. If you have a large audience, they will tell you about it so you can better target your fans and followers. For smaller audiences, they won’t tell you unless they are interested in what you have to say.
The first thing you need to do is create your social media tracking spreadsheet. This spreadsheet will contain all the information you need to know about your current followers. You’ll want to make sure you have time on your hands or someone else who can handle it.
Google Analytics can help you track your followers and visitors. It can also give you a good idea of where they are coming from. Using this tool will save you a lot of time.
Next, you will need to create a space where you can input the names of each person on your tracking spreadsheet. You should assign each person a unique name. This way, it won’t take you long to track where each person is coming from. If you assign them numbers, they will be easier to track.
After you have entered each person’s name, you need to list the age, gender, interests, and location of your new fans. These can be personal or public. You will have some or all of this information by now. A social media tracking spreadsheet should have the most information possible.
Look at each person’s information and check to see if they already have a Twitter account. If they do, you should add them as a follower to that account. This will show that you are not trying to sell them anything.
Once you’ve added them to their Twitter account, you can start tracking them there. Some people prefer to use Twitter instead of Facebook, but it is best to test both methods out. Then, if you don’t like one, you can simply switch over to the other.